Editor’s note: Actually the ad might be for toothpaste, but we’ll never know, because they don’t say what it’s for!
Does anyone find this to be really awful, besides me?
Rembrandt recently launched a new ad campaign which I do not care for and find to be very distasteful.
The commercial I saw for this was disgusting to me, and quite sexual. The campaign is called “The Brilliant Mouth”, and features a man and woman, kissing each other in a way that made me hope that he at least bought her dinner first.
The campaign was launched recently and the first commercial aired during Sunday Night’s recent episode of Desperate Housewives according to AdRant.com
When I saw it, it was tonight (2/1/07) during the commercial break for The Office. It was practically softcore porn 
Yeah, I know The Office isn’t exactly “ma, pa, sis and junior gathered ’round the television set after dinner”-style entertainment, either.
But still.
It was kinda racy.
Though I’m 33 DEFINITELY a member of their target audience, I felt as though I was peering in on someone’s bedroom activities, and kinda feel sick about it now. I am not one to pass judgement on anyone who wants to do the nasty, heck I even have those thoughts, feelings, etc. and DO things about them…*ahem*
But come ON. I have some dignity and a door I can close to the world, during such activities. I’m certain there were people out there who had the urge to light up a cig after seeing that ad.
Then I thought of the people who felt like me and just kinda got mad about it.
So I went to their website to air my thoughts about this (pretty much the same things you see written here) and they have MORE of TEH SEX all over the front page of their site. Very disappointing. I’m sure the company’s namesake is rolling in his almost 340-year old grave. On top of all this disgusting-ness, the company posts “12 Days ‘Til Valentine’s Day” on the home page…so? And your point is…?
News flash: You’re not Hallmark. Cut it out.
But I digress.
Perhaps their main target consumer is into that sort of thing but it wasn’t even 9 p.m. when I saw this! I realize also that Desperate Housewives is an entirely different audience than those watching NBC at 7 p.m., but I found the entire ad to be in poor taste. What happened to just a good clean ’smile’ shot between the two people and then a simple kiss without all of the implied foreplay?
I guess my main issue with it is this. I thought the whole ‘feel’ of the ad was unreasonably titilating. With a capital T.
Can’t they sell oral care products without being THAT overtly sexual? I realize smiles, lips, teeth, etc. can all be sexy and ’sexy’ does sell products, but how about a nice NON-PORN-ish kiss on your commercials?
I guess I am naive–and sort of hope–that perhaps American consumers and marketers might have a shred of modesty and decency in them.
Oh, wait…a few years go we just endured the fact that our Commander-in-Chief had some taxpayer-sponsored lip-service (pun intended) on his ‘lil Commander. And hey, how about trying to turn the TV on just about any ol’ time of day, and not see a Girls Gone Wild DVD for sale, or big jiggly boobies pimping GoDaddy services!
So I guess by many standards, America and its media, are pretty sexed-up. And have been, for some time now.
But has it gone too far? And do we have to sit here and take it?
I’m gonna have to say a big NO to that.
Eh. You can call me a prude if you want to. I don’t care. I’m sticking to my guns on this one.
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